Category Archives: Brand Identity

Google My Business Webinar

Google My Business Webinar Recap

Yesterday Google invited all of us to join in on their live webinar to share more of the new benefits of it’s latest release Google My Business, so we decided to jump in on the action.

A little impersonal with not much engaging interaction, Google partners representative Alex and Jade Wong dove right into the demo of the Google My Business explaining some of the new features within it’s dashboard.

Google My Business Webinar Team

Jade explained many of the new My Business features we have already seen released such as a new dashboard that allows for easy navigation to any of the applications needed to monitor everything from your Google + insights, Reviews and even your sites analytics.

“A key part of a local businesses success is getting online.” – Jade Wong

Google My Business Dashboard

Some of the other great features of the new Google My Business dashboard noted are the ability to a storefront image or walkthrough video right to your page.

The new dashboard also shows you your level of completeness your profile has reached. This is a plus for business owners that helps them grow their profile to a point to where your profile is maximized.

Google My Business Profile Completion

The new dashboard also shows you a clear list of the items left to complete in order to reach your profiles maximum potential. A list is shown off to the right side of the screen displaying the list of “to-do” items helping you finish incomplete items.

Google My Business List of things to complete

Previously not discussed in any detail was the mobile application version and web versions of Google My Business. The Google team explained more about how the mobile application works and how business owners can leverage it and get more out of their experience.

Google My Business Mobile Dashboard

Below you can see the synergy pointed out between desktop, mobile and mobile web applications in a single dashboard and the ease of use for business owners.

Google My Business Desktop & Mobile screens

The new mobile apps are designed to provide easy navigation and use from one touchpoint. As shown below it’s easy to navigate directly to your business editor from any mobile device and make changes as needed.

Google My Business Mobile Navigation

Although the team did not speculate on an actual release date for the iOS version of the application you can see below in the screen shots that the app is in development and should be released soon.

Google My Business iOS

Even though Google’s My Business webinar was brief, lasting only 30 minutes from start to finish including questions including the ever popular “Bulk Upload”, which still wasn’t answered it did provide some useful information.

The new dashboard is available now at It is available across 236 regions and in 65 languages.

Also, Google is providing support at

We look forward to more control over our business listings with the new dashboard that is Google My Business. Read more about some of the features in our original blog here.

Google My Business More information

Google My Business Sign Up

New “Google My Business” to replace old Google + and Places dashboard.

So for quite a while now it seems as if Google has been experiencing somewhat of an identity crisis of sorts. With now discontinued names such as Google Places, Google Places for Business and Google Plus Local it’s local platform has undergone so many changes it’s hard to keep track let alone be able to determine the best ways in which to optimize your business for it.

Google My Business Signup

Google announced today that Google + Local is officially no more and that users upon logging in or creating a new account will experience the new Google My Business.This will now be the default experience for those presently using any of Google’s other business related tools or services.

Google’s new My Business platform aims to be more of a seamless management system for business owners with individual locations. Brands and Service Areas are also supported but the GMB focus is more intent on a one-stop interface to allow for easy navigation and interpretation of data in one location. The new changes won’t affect any external users’ experiences with your Google + page in any way nor will it appear any different. The back end is where the owner will notice a significant change, which is a huge step in the right direction to help keep your brand identity consistent.

It has been rumored that the new GMB is aimed more at people who have not figured out how to “Get found on Google”, and with a button labeled with that same expression it just may in fact, be true.

For new users, upon signing up you will now have your business information dispersed to other Google tools such as Google Search, Google +, Google Maps for any device.

A few of the new tools available in the GMB update are the ability to manage both your Google + Local and Google + Business pages in one integrated dashboard. Furthermore the ability to manage reviews, customer insights, YouTube and even AdWords express are all here in one place at your fingertips.

Google My Business Dashboard

Another great new feature is the management and streamlined approach to your reviews, a highly critical aspect of your profile. You can not only see reviews from around the web, but their analytics and even a break out of top sites and your average rating on Google + and the rest of the web. This data is easily accessible from the Reviews tab shown above.

Google My Business Reviews Tab

A few of the other great tools now offered in the NEW Google My Business dashboard –

  • Post to your Google + page and respond to review right from your GMB dashboard.
  • More intuitive user insights that include visibility (views & clicks), engagement (posts & actions) as well as audience insights to let you know who is engaging with you!
  • Basic Google Analytics that shows All Web Site Data (for a 30 day period) including new visits, unique visitors and overall pageviews as well as the ability to jump right into your full analytics from your GMB dashboard.

Google My Business Insights

Google My Business Analytics

A Google My Business mobile application has already been released for the Android operating system (live now on Google Play) that allows you to do all of the same things from your mobile device or tablet. Google plans to release an iOS version within the coming weeks.

Google My Business Android Application

Google has also made it easier to distinguish your business type for your Google + page upon setup which now looks like this:

Google My Business Setup Type

Take a look at the Google My Business introduction video released as well:

As of the present time the Google Bulk Upload tool has not appeared to have been given any attention or updates, which still leaves brands or business owners with multiple locations at a bit of a stand still or at least a disadvantage. With all of the updates we can only expect, or at least hope this will happen soon.

Overall, the new GMB dashboard gives users a much more intuitive and cohesive experience for their brand identity. Google has already begun transitioning accounts to the new dashboard so login and take a look. You may just like what you see.

Kirkland Desmond 2014 Facebook promo

Bass Fishing Gone Wild – A Brand Identity Development Story

When professional bass angler Kirkland Desmond came to us several months ago to ask for our help with creating his new brand identity we were excited to say the least. What could be more creative than adding a little flair to the sport of professional bass fishing EV2 style?

Kirkland isn’t your average angler. He’s a little wild, a little edgy and quite the hip guy on the scene.

When he contacted us he said he wanted some of our “wild style” incorporated into his new look. Kirkland wanted to stand out from the other anglers and make a statement. The request was for something a little grunge oriented with bold colors. We began brainstorming and the following materials are the result of our efforts to develop a wild, aggressive brand identity for the “new kid on the scene” and get him noticed.

We started by exploring ideas for the development of his actual logo. Just because he is an angler we didn’t want the typical fishing related icons that most others in the sport use. We opted for a hook specific to his fishing style that actually wraps around his name surrounding it. The sharp hook symbolizes an aggressive angler that contains the name and makes it one entire piece. We decided to keep it a bit broken and grungy with a tattered style font that looks slightly broken apart with rough edges and a little spatter. The hook itself is clean, not rusty or worn while the name itself is very rough. This symbolizes that there is a level of perfection or pristine beauty within this “bad ass” angler who is out to get noticed.

The color palette is simple with a bold water like blue, black and some grey used to represent the hook itself. The blue makes an impact while making you comfortable and not being to over the top.


Once we developed the brand identity for Kirkland we moved on to some other print related materials for him including his business cards and thank you cards as requested. Check out some of those concepts below. As you can see we kept the format and overall brand identity consistent with the use

the same fonts colors, etc. Kirkland wanted the same style of grunge to be applied to the cards and other materials we developed. Take a look at how we conveyed that to these pieces below. We opted to go with the logo and text at an angle to add a little diversity and make his materials stand out from the others with standard alignment.

kirkland desmond business card front

business card back for Kirkland Desmond

Of course being a professional angler you simply have to wear a flashy jersey that makes you stand out. We incorporated the colors and general theme into Kirklands 2014 fishing jersey as well. With this project we kept all branding consistent and added in his sponsors logos as requested. As shown you can see the consistency and level of detail we applied while still utilizing the color scheme and paint spatter we developed. We wanted his jersey to pop and get noticed and adhere to his brand identity. The jersey included both the front and back as well as the sleeves, collar and cuffs. All of these items will be printed using dye sublimation and pieced together to create the final product. Here’s what we came up with.

Kirkland Desmond 2014 fishing jersey front

Kirkland Desmond 2014 jersey back

Kirkland Desmond 2014 jersey sleeves & collar

The next project sent to us was a new one for us. Kirkland decided he was going to use a mask, similar to one used in dirt bike riding or paintball to shield his face from the harsh winds experienced while racing down the open water to a fishing spot. What better way to stand out than to don a mask that matches your overall brand? We were up to the task. We worked with one of team members experienced in vinyl application and wrapping to assist us in developing a two dimensional template of the mask to apply the graphics to. The graphics, once designed on the template were printed in 3M heavy duty vinyl and applied to the mask. Instead of airbrushing a design on the mask we chose to use vinyl which will allow Kirkland to remove it at any time if sponsors change and simply reprint and re-apply. Take a look at how amazing the final product turned out and how well it fits with the overall brand identity we have created.

Kirkland Desmond fishing mask 2014

Kirkland Desmond fishing mask 2014

Kirkland Desmond fishing mask 2014

Kirkland Desmond fishing mask 2014