The owners of The Manhattan came to us with an idea for a new bistro they planned on opening and wanted us to develop their identity. The concept of the establishment was based on the manhattan cocktail and they wanted to incorporate that theme into their brand. Offering specialty drinks and an upscale menu, The Manhattan wanted a brand that was sleek yet sophisticated.
We utilized a silhouette of the themed cocktail and added a serif faced font to that using an olive green that we incorporate throughout all materials. We develop a wide variety of digital and printed materials for this client and always carry color, font, logo and additional branded elements throughout all of them.