So, you’ve started a new business or have realized that your existing one is quite getting the traffic you had expected online and people just aren’t noticing you.
One of the best ways to get your business out there is to develop quality citations for your business so that the SERP’s can see where you exist. But where do you list and which sources are the most effective for your business?
Determining that can be little tricky and it can also be rather time consuming. We’re going to give you a little inside scoop on the best way to determine these citation sources locally and how to keep track of everything.
Take a look at what your competitors are doing. If it works for them it can work for you, right? Do a simple search for the type of business you have and see where your competitors are listing themselves. There are quite a few good tools out there to help you, like GeoRanker but a good old fashioned web search can usually tell you a great deal.
One great factor to take into consideration is the MozRank of any given directory or citation source. If you don’t know what a MozRank is read more about it and what it means to you. You can also use a tool like Moonsy to check the MozRank of any give site. Just type in the url of the directory or citation site you would like to check. The higher the score the better the value of the link to your site.
Spending your time developing links on these trusted sites means greater visibility for your business. Knowing which ones to place your information on is a smart starting point and means there is a greater likelihood of your business being found locally.
Another item that is highly important when determining these sources is Domain Authority. If you are unclear read more about it and understand exactly what it means to you and how your site benefits from it. All sites have one and again, the higher the domains authority the better the quality link to your site.
You can check out citations sources and directory sites here on the Moz Open Site Explorer and check the strength of a url.
Once you have done some research make yourself a list of all the best directories and citation sources you feel are worth the time to invest making profiles for your business on. We suggest you create something like an excel spreadsheet like the one shown here with the listing of all these citations and directories. Name them and also give yourself a spot to input your link (url to the page you created) as well. Also, provide a list of your login, password and other critical data you may need in the future for each of them. We leave a notes section to list things such as the date the profile was created, it’s status or if it has been verified and approved or not.
Once you have developed your working spreadsheet, add in your NAP (i.e. name, address, phone, etc) in a place easily accessible whenever you are working with the sheet. The key here and the element that is of most importance to your business is consistency. You have to make sure that the listings you are taking the time to develop are consistent across the web, so keep that information correct and close at hand.
Inconsistencies in your NAP can not only affect you negatively in searches, but can also cost you business.Learn more about why in this article.
Make sure that your business data is in line with your brand. Write your business description, your UVP and other details that define your business and keep them handy. You may have already done this in a previous branding step but you will need all of this when you are building these profiles.
The consistency of this data says a lot about your business so make sure it is always the same from source to source. NAP consistency on business websites has approximately 18.8% factor in determining the ranking of your site while external sites like Yelp and others account for about 16% of that rank. The most significant yet, is still Google Places which accounts for about 19.6% of your ranking based on title, keywords and more.
These factors make up over 50% of your ranking performance so consistency is key. Let us manage your listings today and drive more traffic directly to your door.